COLLABORATIONS
SAN FRANCISCO ZOO
This project challenged me to translate the SF Zoo’s iconic animals into a family friendly beer label series.
Working closely with the Zoo’s marketing team, the designs combine hand-drawn illustration and bold flat graphics. Balancing fun readability while maintaining a cohesive lineup. I also incorporated quirky animal facts on each can, giving customers little surprises to enjoy alongside the beer.
This project was a great experience in creativity, collaboration, and designing with both brand identity and audience experience in mind. Resulting in labels that were engaging, visually dynamic, and memorable for visitors.
CHALLENGES:
The goal was to create a cohesive set of labels that felt connected as a series while still giving each animal its own identity. The designs also needed to reflect the SF Zoo’s family friendly atmosphere and align with Strike Brewing’s visual style.
OUTCOME:
The final trio of labels delivered a playful, approachable look that resonated with the Zoo’s audience. Several early iterations were approved quickly and moved straight into production, and the success of the series has led to plans for additional animal-themed releases in the future.
